Brand Thinking for Makers

Joseph Nother | Designsensory/PopFizz



Your brand identity is what makes you more than a business in the mind of your customer. It forms a bond between what they believe and why you’re the right choice for them. Whether you find it a daunting task or an exciting adventure, going from “big idea” to tangible brand is a process, and Joseph Nother of Designsensory is here to guide you through it. He’ll be sharing of his 20+ years of experience as a design, business, and marketing practitioner, with best practices tailored to makers taking the leap into personal branding and entrepreneurship.

[Makers] should start with their personal point of view—an idea borne of an insight or a deeply held conviction that is beyond simple commerce. That is the seed of what can ultimately become an enterprise that has human significance beyond their product or service.
— Joseph Nother


As Principal and Executive Creative Director and Founder, Joseph oversees teams that solve complex challenges with thoughtful business strategy, design, narrative and technology. He holds over two decades experience, working with organizations like the state of Tennessee, Scripps Networks, Boy Scouts of America, University of Tennessee, Petsafe, Varsity, The Congressional Medal of Honor and Lamar Advertising. Joseph’s approach is holistic and design-centric. His work has earned local, national and international recognition from the AIGA, the American Advertising Federation and the American Academy of Digital Arts & Sciences, Communication Arts, Telly, Emmy® and several design compendiums. In 2014, Joseph, along with two partners, launched PopFizz, an independent film, video and motion production firm. PopFizz works closely with Designsensory and other agencies and companies to create high-caliber non-traditional advertising, broadcast and branded content.