The Maker City Summit on September 23 has lots to offer Knoxville’s makers and creative entrepreneurs: workshops, panel discussions, one-on-one sessions with experts, not to mention good food and beverages. Bookending the day are two exciting keynotes with three digital marketing pros.
"Brand" is a buzz word that's thrown around a lot in reference to business, social media, and marketing. But what exactly is branding?
Jesse and Lauren Ray Wagner, co-owners of Nathanna Design Studio, recently led a Make. Learn. Grow. session at the Knoxville Entrepreneur Center about branding for makers. They've broken it down into 5 steps for developing a brand for you and your business.
Kate Thurman and Alaina Smith have lots of experience selling from booths at craft fairs and markets. Alaina, who runs Cold Gold, has participated in 20+ craft fairs, and Kate of Smarty Pants Paper Co. has exhibited at craft fairs and trade shows and has created counter and floor displays for a product-based business. Both women have won awards for their craft fair booths. (Yeah, they're awesome.)
And they’ve shared some of their top tips for a successful day of selling at craft fairs.