WHATEVER YOU'RE STUCK ON, ASK THE EXPERT

A COMPLIMENTARY CONSULTATION
WITH LOCAL BUSINESS PROFESSIONALS


Grow Your Handmade Wholesale Business

Presented by Emily Kerr, Wholesale in a Box

This workshop is for makers, artists, or designers who want to grow the wholesale side of their business and see their work in more stores or who want to know what it might look like to do so in the future. Whether you’re just getting started or are already in dozens of stores, you’ll learn methods and tips for growing wholesale in a way that is simple, inexpensive, and adaptable to your style and ethos.

You will learn the basics of:

  • How to get your ducks in a row for wholesale — terms, order process, line sheet, order minimums, pricing, etc.
  • The key things you need in place to be successful with stores.
  • Pros and cons of wholesale outreach options, including tradeshows, Etsy Wholesale, direct outreach, and other methods
  • The mental shifts you need to make to grow your wholesale business.
  • Common mistakes and how to avoid them, plus pro tips from the most successful wholesale makers.

Emily runs the show at Wholesale In a Box. She develops their training materials, software, store portfolio, partnerships, and strategy. But what she loves most are the one-on-one coaching calls she does with each maker.

Previously, she was Founder & CEO of Liga Masiva, a "global farmers' market" of farmers in Latin America. She has also worked at FMCG, a boutique management consulting firm, was a Business Advisor at the SBA’s Small Business Development Center, and at Greenmarket, NYC’s network of farmers’ markets. Her work has been featured in O: The Oprah Magazine, Forbes, and Entrepreneur Magazine. She has spoken on making and business at The Hudson River Exchange, Starting Bloc, and The Maker’s Summit. When not working with makers, Emily tries to make it to yoga, explores the Hudson Valley, and makes progress on the shawl she’s been knitting for 3 years.


 

SHOP OPTIMIZATION CONSULTATIONS

Have an Etsy online shop for your unique line of handcrafted items? Learn how to optimize your shop so it will sell your products to a wider market and generate more income. 


 

Business Experts

  Adrienne Webster  Financial, Bookkeeping   Adrienne Webster Accounting & Tax Services    

Adrienne Webster
Financial, Bookkeeping

Adrienne Webster Accounting &
Tax Services

 

  David Morehous  Legal   Morehous Legal Group

David Morehous
Legal

Morehous Legal Group

  Doug Minter  Business Growth and Scaling   Knoxville Chamber  @k_chamber

Doug Minter
Business Growth and Scaling

Knoxville Chamber
@k_chamber

  Joy O'Shell  Business Growth- Human Resources  AC Entertainment @ac_ent   

Joy O'Shell
Business Growth- Human Resources

AC Entertainment
@ac_ent

 

  Shana Dewitt  Business Growth- sustainabilty  Tipsy Studio @shana_dewit

Shana Dewitt
Business Growth- sustainabilty

Tipsy Studio
@shana_dewit

  Terrence Carter  Business Growth and Scaling  Knoxville Area Urban League @knoxurbanleague

Terrence Carter
Business Growth and Scaling

Knoxville Area Urban League
@knoxurbanleague

  Sarah Mandell  Business Growth and Scaling  Once Again Sam @onceagainsam

Sarah Mandell
Business Growth and Scaling

Once Again Sam
@onceagainsam

 
 

Marketing Experts

  Caleb Fristoe  Website design and review  CodeTN Project Manager  www.codetn.org

Caleb Fristoe
Website design and review

CodeTN Project Manager
www.codetn.org

  Eric Meyerson  social media articficial intelligence  Sensia  linkedin.com/in/meyerson

Eric Meyerson
social media articficial intelligence

Sensia
linkedin.com/in/meyerson

  Jody Collins  Social media, graphic design  Feral Giant @feralgiant

Jody Collins
Social media, graphic design

Feral Giant
@feralgiant

  Jonathan Mills Patrick  Business Growth and Scaling, Funding  JMP @jonathanmillspatrick   

Jonathan Mills Patrick
Business Growth and Scaling, Funding

JMP
@jonathanmillspatrick

 

  Julie Ferrara  Digital Marketing Analytics  UT, Knoxville  https://haslam.utk.edu/experts/julie-ferrara

Julie Ferrara
Digital Marketing Analytics

UT, Knoxville
https://haslam.utk.edu/experts/julie-ferrara

  Lauren and Jesse Wagner  Branding, Graphic Design, Website Creation  Nathanna @nathannadesign

Lauren and Jesse Wagner
Branding, Graphic Design, Website Creation

Nathanna
@nathannadesign

  Lauren Fyfe  StoryTelling - Video  Loch & Key @lochkeyvideo

Lauren Fyfe
StoryTelling - Video

Loch & Key
@lochkeyvideo

  Lindsay Barrows Ruggieri  Target Audiences, Social Media, Blogs and Vlogs  Custom Love Designs @customlovegifts

Lindsay Barrows Ruggieri
Target Audiences, Social Media, Blogs and Vlogs

Custom Love Designs
@customlovegifts

  Lindsay Miller  Graphic Design, Branding  Design Sensory @ds_moments

Lindsay Miller
Graphic Design, Branding

Design Sensory
@ds_moments

  Marcus Williamson  Branding, Graphic Design  @therealmawill

Marcus Williamson
Branding, Graphic Design

@therealmawill

  Marianne Canada  Digital Video  HGTV Handmade & Discovery @mariannecanada

Marianne Canada
Digital Video

HGTV Handmade & Discovery
@mariannecanada

  Mark Schaefer  Social Media, Marketing  Schaefer Marketing Solutions  www.businessesgrow.com

Mark Schaefer
Social Media, Marketing

Schaefer Marketing Solutions
www.businessesgrow.com

  Ryan Ashley Anderson  Social Media, Marketing, Brand Management  Smart + Becker Creative @ryanashleyanderson

Ryan Ashley Anderson
Social Media, Marketing, Brand Management

Smart + Becker Creative
@ryanashleyanderson

  Sara Alsobrooks  Marketing, Photography styling  @salsobrooks

Sara Alsobrooks
Marketing, Photography styling

@salsobrooks

  Tommy Nguyen  Website design and review  Right Click Designs  https://rightclickdesign.co/

Tommy Nguyen
Website design and review

Right Click Designs
https://rightclickdesign.co/


Sales Experts

  Bob Camp  Minimizing Rejection   https://www.facebook.com/bob.camp

Bob Camp
Minimizing Rejection

https://www.facebook.com/bob.camp

  Kate Thurman  Craft Fair Pro, Wholesale  Smarty Pants Paper @smartypantspaper

Kate Thurman
Craft Fair Pro, Wholesale

Smarty Pants Paper
@smartypantspaper

  Kurt Eslick  Photography  Kurt Eslick Photography  www.kurteslick.com

Kurt Eslick
Photography

Kurt Eslick Photography
www.kurteslick.com

  Lucy Simpson  Business Growth, pricing  UT, Knoxville  http://rhtm.utk.edu/people/lucy-simpson/

Lucy Simpson
Business Growth, pricing

UT, Knoxville
http://rhtm.utk.edu/people/lucy-simpson/

  Meghan McCrary  Wholesale, Craft Fairs  @shopmeghanmccrary

Meghan McCrary
Wholesale, Craft Fairs

@shopmeghanmccrary

  Sally Diguette  Merchandising  Citizen Supply @msdiguette

Sally Diguette
Merchandising

Citizen Supply
@msdiguette

  Kate Moore  Wholesale, Balancing Life  Live Love Studio @livelovestudio

Kate Moore
Wholesale, Balancing Life

Live Love Studio
@livelovestudio