Expert E-Commerce

Do you make custom jewelry, decorative home items, or other handmade products for sale or gift giving? do you want to build an online store for your crafts?

Join Jess Curtis of J-Bird Digital Designs for KEC and The Maker City’s Expert E-Commerce course, a practical five-part series designed to help entrepreneurs and makers build confidence in selling online. Whether you’re just starting out or looking to refine your current online business, this course offers actionable steps and insights to help you grow.

The program fee is $75 for 5 two hour and thirty minute classes.

Applications are now closed. If you applied, please keep an eye on your inbox, as our team is currently reaching out with acceptance and payment details.

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What You’ll Learn

Laying the Groundwork: Identify your target customer, develop your brand, and position your products for success.
Visual Storytelling: Learn how to create engaging photos and videos to showcase your products effectively.
Pricing & Logistics: Explore strategies for pricing, shipping, and streamlining your operations.
Optimizing Your Online Presence: Discover ways to enhance your website, improve SEO, and choose the right E-commerce platform.
Marketing Essentials: Gain a better understanding of marketing techniques to reach new audiences and increase sales.

With a blend of in-person and virtual sessions, this course offers a supportive environment to help you build and grow your E-commerce business with clarity and confidence.

February 2025 Class:

Applications are currently open for the upcoming Expert E-Commerce Class. The next class will take place from February 4th – 18th, 2025. This class will have a hybridsetting, so we will bookend the course with two in-person classes, while the rest will be hosted virtually.

Eligibility Requirements:

Have at least one handmade item ready to sell
Commit to attending classes
Live in or around Knoxville
Have a checking account and debit/credit card
Have regular access to a computer with an internet connection
Be at least 18 years of age

Class Schedule:

Week One

Tues, Feb 4th (5:30 – 8 PM) In-Person @ KEC

Thurs, Feb 6th (5:30-8 pm) Virtual

Week Two

Tues, Feb 11th (5:30-8 pm) Virtual

Thurs Feb 13th (5:30-8 pm) Virtual

Week Three

Tuesday, Feb 18th (5:30-8 pm) In-Person @ KEC

In-Person sessions held at Knoxville Entrepreneur Center, 17 Market Sq., Knoxville, TN 37902

Meet our Instructor: Jess Curtis

Jess Briley Curtis is the founder of J-Bird Digital Designs, dedicated to empowering makers, entrepreneurs, and small businesses in Digital Marketing. With over a decade of experience, Jess left the corporate marketing world in order to better cultivate a community rooted in collaboration and creativity.

You can keep up with Jess and J-Bird Digital Designs on Instagram at @jbirddigitaldesign

INTERESTED IN TEACHING THE E-COMMERCE PROGRAM?
After leading several successful classes in Knoxville and surrounding areas, our goal is to train and empower new instructors to lead CEP classes in communities across Tennessee. If you’re an experienced online seller who’s a self-starter, comfortable speaking in front of a group, and interested in being trained to teach e-commerce classes in your community, apply today! Once selected, instructor trainees will participate in a teaching workshop. Trainees will be provided a small stipend for time + travel.