The EQ Playbook for Creators

 This session is for makers, builders, and creators who want to show up as both authentic and polished when sharing and selling their work.

Through the lens of emotional intelligence, we’ll explore how to connect with customers in a way that feels natural, not transactional, while still keeping the goal in mind: making the sale.

We’ll talk through real, everyday moments creators face:

• What to say when someone says, “I could make that.”

• How to engage people at your booth without overwhelming them

• How to bring the right energy into networking spaces

• How to stay responsive, professional, and consistent with clients

We’ll also be honest about the emotional side of entrepreneurship—the highs, the rejection, the self-doubt—and how to stay grounded through all of it.

By the end of this talk, you will:

• Feel more confident selling your work without feeling pushy or fake

• Handle tough comments with ease (like price pushback or dismissive remarks)

• Improve how you interact with customers so conversations lead to connection—and sales

• Communicate your work clearly and concisely without overwhelming people

• Show up more professionally while still being yourself

• Navigate networking spaces with intention instead of stress or comparison

• Build resilience for the emotional ups and downs of creating and selling

• Walk away with simple, practical ways to follow up and convert interest into sales