Local retailer carrying sustainable goods and locally made gifts.
Minimal Optimist is a lifestyle boutique specializing in sustainable, eco-friendly, and nature-inspired goods and unique gifts. Our mission is to inspire confidence in a better future for you and for our planet. One thing that makes us unique is that we love incorporating brands that are certified Benefit Corporations (B Corps). Alongside carrying many B Corp brands, we also carry many smaller brands that are sustainably made in the US, are fair trade, or are locally made right here in Knoxville. Our local artisans and makers give Minimal Optimist a downtown/ local vibe without having to travel far.
