The Maker City Summit
 

MAKE A LIVING DOING WHAT YOU LOVE

SEPTEMBER 23, 2018 | THE MILL & MINE | 227 WEST DEPOT AVENUE

10 AM - 4 PM | MAKER MEETUP 4 - 6 PM


The Maker City Summit is a day full of inspiration, practical know-how, and dialogue about growing a successful business doing what you love. Collaborative panel discussions, workshops, and keynote speakers will address the challenges of running your creative micro-business. One-on-one sessions with industry experts will help guide you in specific disciplines like marketing, merchandising, storytelling, and social media. Most importantly, you will connect with fellow makers and small businesses to galvanize The Maker City here in Knoxville.

 

CALLING ALL MAKERS:

• GROWERS • WOODWORKERS • POTTERS • FABRICATORS • PAINTERS • DESIGNERS •BREWERS • ILLUSTRATORS • DISTILLERS • PRINTMAKERS • SCULPTORS • APOTHECARIES •DIY-ERS • SEWERS • MANUFACTURERS • FARMERS • DREAMERS •

THIS IS FOR YOU!

 

See the full gallery on Facebook

KEYNOTES

Our talented and inspirational speakers are helping makers and their communities grow strategically and successfully.

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Chase Reeves

Creative Director, Fizzle.co

Marianne Canada

Executive Producer, Discovery, Inc. & Head of  HGTV Handmade YouTube Channel

Eric Meyerson

Head of Marketing, Sensai


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workshops

 
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Grow Your Handmade
Wholesale Business
 
Presented by Emily Kerr
Wholesale in a Box

 

 
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Legally Organized:
For the Slightly Paranoid

Presented by Haseeb Qureshi
Morehous Legal Group, PLLC

 

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Panels

Lifework not Work Life: Balancing life, work, family, and everything else

If life was composed of two things, we could get it all done. Instead, it can be a chaotic assembly of family, perfecting a craft, friends, charity, and a litany of other well-intentioned priorities that all come before self. Balance has become an elusive goal. Conflict between work and personal life is one of the most common sources of stress, so achieving peace between the two is essential. In this panel, learn how to put all the priorities into perspective and find your breath. Moderated by: Ben Epperson, Great Schools Partnership

Panel Members:

 Brynn Gonzalez  The Basement Community Art Center,  Lox Salon , White Buffalo

Brynn Gonzalez

The Basement Community Art Center, Lox Salon, White Buffalo

 Tanika Harper   Harper's Naturals

Tanika Harper

Harper's Naturals

 Chris McAdoo   Design Sensory

Chris McAdoo

Design Sensory

 Samantha Lane   Origami Day

Samantha Lane

Origami Day

 

Ghosted: Making Rejection Your Best Friend

Rejection is an all too familiar experience for any maker. You apply for a market, or pitch your product to a store, or get customers to finally click on your website and.... crickets. Rejection is unavoidable, but it can be your best friend. Learn how to reframe rejection as a tool to better engage with your ideal customers and take your business to the next level. Moderated by: Lou Garner, Garner Blue

Panel Members:

 

Target Customer: Who are they and where do you find them?

The ever-elusive target customer: Who are they? Where are they? And more importantly, how do we reach them? In this panel discussion, join marketing and small business experts alike in a discussion that will help you work smarter, not harder, when it comes to crafting your maker marketing strategy. Moderated by: Alaina Smith, Cold Gold

Panel Members:

 

Branding 101: Crafting the identity of your new business

Attend this panel and learn how your brand can help you grow your business. Join industry experts as they break down what branding really means and explain the key principles of a successful brand. They will walk you through common issues and misconceptions and help you make the right decisions to establish a thriving brand image. Moderated by: Maranda Vandergriff, Knoxville Entrepreneur Center

Panel Members

 Eric Meyerson   Sensai

Eric Meyerson

Sensai

 Kate Moore   Live Love Studio
 Lauren Wagner   Nathanna

Lauren Wagner

Nathanna

 Marcus Williamson   University of TN

Marcus Williamson

University of TN

 

Leveling up: Scaling the smart way

No, you don't need a Super Mario mushroom to grow your business, but you do need a game plan. Whether it's funding, space, time, organization, or a workforce, scaling can be daunting. Learn from those who have grown their own small businesses to those who have helped others achieve their goals in this heavy-hitting, no BS panel on strategic growth. Moderated by: Alyssa Maddox, Retropolitan Craft Fair

Panel Members:

 Sarah Mandell   Once Again Sam , Greenville, SC

Sarah Mandell

Once Again Sam, Greenville, SC

 Jonathan Mills Patrick   The Harold Louis Group, Inc.

Jonathan Mills Patrick

The Harold Louis Group, Inc.

 Matt Alexander   Holler Design , Nashville, TN

Matt Alexander

Holler Design, Nashville, TN

 Colleen Cruze Bhatti   Cruze Farm

Colleen Cruze Bhatti

Cruze Farm

 

Functional Build-Outs: How creative manufacturers and designers intersect

Architects, designers, and creative manufacturers will discuss incorporating local craftsmen into commercial projects. Makers will learn how architects and designers source their projects and how to work with other contractors while architects and designers will gain insight into ordering custom pieces vs. from a catalog. Moderated by: Matthew Cummings, Pretentious Beer & Glass Co.

Panel Members:

 
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ASK THE EXPERT

WHATEVER YOU'RE STUCK ON, ASK THE EXPERT - A COMPLIMENTARY
15-MINUTE CONSULTATION WITH LOCAL BUSINESS PROFESSIONALS.

Business • Marketing • Sales • Etsy Store Optimization
Photography • Weebly E-commerce


SUMMIT SCHEDULE

10:00 AM

REGISTRATION & NETWORKING | Status Dough & Three Bears Coffee

10:45 AM

OPENING REMARKS
Jim Biggs, Knoxville Entrepreneur Center, Knoxville Mayor Madeline Rogero
and Summit Chair Alaina Smith, Cold Gold

11:00 AM

KEYNOTE | Afloat
Chase Reeves, Fizzle

11:45 AM

PANEL | Ghosted: Making Rejection Your Best Friend

PANEL | Functional Build-Outs: How Creative Manufacturers & Designers Intersect

11:45 AM

ASK THE EXPERT SESSIONS BEGIN

12:45 PM

LUNCH | Created by Jesse Newmister, TaKo Taco
The Maker City Videos produced by Knoxville Weekend

1:15 PM

PANEL |  Lifework not Work Life: Balancing Life, Work, Family, and Everything Else

PANEL | Target Customer: Who are they and where do you find them?

PANEL | Leveling up: Scaling the Smart Way

2:15 PM

PANEL | Branding 101: Crafting the identity of your new business

WORKSHOP | Grow Your Handmade Wholesale Business
Presented by Emily Kerr, Wholesale in a Box

WORKSHOP | Legally Organized: For the Slightly Paranoid
Presented by Haseeb Qureshi, Morehouse Legal Group

3:15 PM

FIRESIDE CHAT | Finding and Winning Over Your Social Media Audience in 2018
A Conversation with Marianne Canada, HGTV Handmade & Discovery, Inc., and Eric Meyerson, Sensai

4:00 PM

CLOSING REMARKS

4:15 PM

MAKER MEETUP | Sponsored by Fox & Fogarty, Elkmont Exchange,
Sugarlands Distilling Company, Libacious, Printshop Beer Co., and The Tootsie Truck

6:00 PM to CLOSE

AFTER PARTY | Pretentious Beer & Glass Company

Emcees: Brent Thompson, Sugarlands Distilling Company / Ben Epperson, Great Schools Partnership


Interested in volunteering? Apply to volunteer here.


 
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THE MAKER CITY SUMMIT

SPONSORED BY: 

SUPPORT PROVIDED BY:

Poster Design

T-SHIRT SPONSORS

Design and Website Support

 
 
 
 
 
 

COFFEE & CAFE SPONSORS

 

LUNCH SPONSOR

 
 
 

MAKER MEETUP SPONSORS

Afterparty Sponsor

 
 

MEDIA SPONSORS

 

See more from the 2017 photobooth by Shawn Poynter on Facebook