THe maker city
MAKE A LIVING DOING WHAT YOU LOVE
Sunday, sept 8, 2019 | THE MILL & MINE | 227 WEST DEPOT AVENUE
9:45 AM - 4:15 PM | MAKER MEETUP 4:15 - 6 Pm
The Maker City Summit is a day full of inspiration, practical know-how, and dialogue about growing a successful business doing what you love. Collaborative panel discussions, workshops, and keynote speakers will address the challenges of running your creative micro-business. One-on-one sessions with industry experts will help guide you in specific disciplines like marketing, merchandising, storytelling, and social media. Most importantly, you will connect with fellow makers and small businesses to galvanize The Maker City here in Knoxville.
REGISTRATION & NETWORKING | K Brew bagels and coffee, provided by Morehous Legal
Jim Biggs, Executive Director of Knoxville Entrepreneur Center; Summit Co-Chairs Alaina Smith,
Cold Gold, and Tanika Harper, Harper’s Naturals; and Knoxville Mayor Madeline Rogero
Shunta Grant, Entrepreneur, Coach and Host of Business, Life & Joy Podcast
PANEL | Thriving > Surviving: Making the maker community a welcoming place for all
ASK THE EXPERT SESSIONS BEGIN
LUNCH | Created by Jesse Newmister, TaKo Taco
PANEL | Value Yourself, Value Your Work: an approach to pricing that fosters trust
PANEL | Wholesale: Linesheets, online platforms, and cold calls, OH MY!
WORKSHOP | Sales Funnels: What are they and how do you fill one?
PANEL | Imposter Syndrome: Being a maker can be isolating.
Own your skill and find your place at the table.
FINAL KEYNOTE | Finding and Winning Over Your Social Media Audience in 2018
Jonathan Clark Managing Director, Carpetbag
MAKER MEETUP | Sponsored by Elkmont Exchange, Sugarlands Distilling Company and Libacious
6:00 PM to CLOSE
AFTER PARTY | Pilot Light
Sponsored and curated by Knoxville Music Coalition
CALLING ALL MAKERS:
• GROWERS • WOODWORKERS • POTTERS • FABRICATORS • PAINTERS • DESIGNERS •BREWERS • ILLUSTRATORS • DISTILLERS • PRINTMAKERS • SCULPTORS • APOTHECARIES •DIY-ERS • SEWERS • MANUFACTURERS • FARMERS • DREAMERS •
THIS IS FOR YOU!
Our talented and inspirational speakers are helping makers and their
communities grow strategically and successfully.
Thriving > Surviving: Making the maker community a welcoming place for all
Many spaces in the world are dominated by one group, even though studies have shown that diversity of all kinds makes for a stronger, more innovative community. The Maker City is facilitating this conversation to encourage curiosity, collaboration, and inclusive behaviors when it comes to defining our community. Moderated by: Haseeb Qureshi, Morehous Legal
Value Yourself, Value Your Work: an approach to pricing that fosters trust
Pricing your product involves answering tough questions. How valuable is your time? How much will a customer pay? Should you worry about your competition? In this panel, we will dig into how your prices can set you on a path for sustainable growth. Moderated by: Jody Collins, Feral Giant
Wholesale: Linesheets, online platforms, and cold calls, OH MY!
Wholesale can grow your business from a hobby to a full time gig. So where do you start? With all the online platforms, linesheets, pricing and trade shows to consider, wholesale — and saving your sanity — can be daunting. Hear from several wholesale experts on the many ways you can explode your maker business without your brain exploding. Moderated by: David Harman, Native Maps
Sales Funnel Workshop
There’s a path, however windy, from the time a customer discovers your product to when he or she actually makes a purchase. What goes on in the meantime, and what sales and marketing strategies will help build trust and customer engagement? Ron and Kate McKnight bring their years of experience with digital marketing and sales funnel consultation to this discussion.
Imposter Syndrome: Don’t let self-doubt hold you back
Running a small business is a lonely challenge, and it's easy to feel like a kid wearing Dad’s overcoat and pretending to be an adult. Well, you're not alone. Makers everywhere are asking themselves, "Do I belong here? When is someone going to reveal me as a fraud?" This panel will help you tackle your fear and own your awesomeness. It will also teach you how to realize when you are out of your depth or just doubting yourself. Imposter syndrome, meet antidote. Moderated by: Tanika Harper, Harper’s Naturals
ASK THE EXPERT