MAKE A LIVING DOING WHAT YOU LOVE
SEPTEMBER 23, 2018 | THE MILL & MINE | 227 WEST DEPOT AVENUE
10 AM - 4 PM | MAKER MEETUP 4 - 6 PM
The Maker City Summit is a day full of inspiration, practical know-how, and dialogue about growing a successful business doing what you love. Collaborative panel discussions, workshops, and keynote speakers will address the challenges of running your creative micro-business. One-on-one sessions with industry experts will help guide you in specific disciplines like marketing, merchandising, storytelling, and social media. Most importantly, you will connect with fellow makers and small businesses to galvanize The Maker City here in Knoxville.
CALLING ALL MAKERS:
• GROWERS • WOODWORKERS • POTTERS • FABRICATORS • PAINTERS • DESIGNERS •BREWERS • ILLUSTRATORS • DISTILLERS • PRINTMAKERS • SCULPTORS • APOTHECARIES •DIY-ERS • SEWERS • MANUFACTURERS • FARMERS • DREAMERS •
THIS IS FOR YOU!
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Our talented and inspirational speakers are helping makers and their communities grow strategically and successfully.
Lifework not Work Life: Balancing life, work, family, and everything else
If life was composed of two things, we could get it all done. Instead, it can be a chaotic assembly of family, perfecting a craft, friends, charity, and a litany of other well-intentioned priorities that all come before self. Balance has become an elusive goal. Conflict between work and personal life is one of the most common sources of stress, so achieving peace between the two is essential. In this panel, learn how to put all the priorities into perspective and find your breath. Moderated by: Ben Epperson, Great Schools Partnership
Ghosted: Making Rejection Your Best Friend
Rejection is an all too familiar experience for any maker. You apply for a market, or pitch your product to a store, or get customers to finally click on your website and.... crickets. Rejection is unavoidable, but it can be your best friend. Learn how to reframe rejection as a tool to better engage with your ideal customers and take your business to the next level. Moderated by: Lou Garner, Garner Blue
Target Customer: Who are they and where do you find them?
The ever-elusive target customer: Who are they? Where are they? And more importantly, how do we reach them? In this panel discussion, join marketing and small business experts alike in a discussion that will help you work smarter, not harder, when it comes to crafting your maker marketing strategy. Moderated by: Alaina Smith, Cold Gold
Branding 101: Crafting the identity of your new business
Attend this panel and learn how your brand can help you grow your business. Join industry experts as they break down what branding really means and explain the key principles of a successful brand. They will walk you through common issues and misconceptions and help you make the right decisions to establish a thriving brand image. Moderated by: Maranda Vandergriff, Knoxville Entrepreneur Center
Leveling up: Scaling the smart way
No, you don't need a Super Mario mushroom to grow your business, but you do need a game plan. Whether it's funding, space, time, organization, or a workforce, scaling can be daunting. Learn from those who have grown their own small businesses to those who have helped others achieve their goals in this heavy-hitting, no BS panel on strategic growth. Moderated by: Alyssa Maddox, Retropolitan Craft Fair
Functional Build-Outs: How creative manufacturers and designers intersect
Architects, designers, and creative manufacturers will discuss incorporating local craftsmen into commercial projects. Makers will learn how architects and designers source their projects and how to work with other contractors while architects and designers will gain insight into ordering custom pieces vs. from a catalog. Moderated by: Matthew Cummings, Pretentious Beer & Glass Co.
ASK THE EXPERT
WHATEVER YOU'RE STUCK ON, ASK THE EXPERT - A COMPLIMENTARY
15-MINUTE CONSULTATION WITH LOCAL BUSINESS PROFESSIONALS.
Business • Marketing • Sales • Etsy Store Optimization
Photography • Weebly E-commerce
REGISTRATION & NETWORKING | Status Dough & Three Bears Coffee
Jim Biggs, Knoxville Entrepreneur Center, Knoxville Mayor Madeline Rogero
and Summit Chair Alaina Smith, Cold Gold
KEYNOTE | Afloat
Chase Reeves, Fizzle
PANEL | Ghosted: Making Rejection Your Best Friend
PANEL | Functional Build-Outs: How Creative Manufacturers & Designers Intersect
ASK THE EXPERT SESSIONS BEGIN
LUNCH | Created by Jesse Newmister, TaKo Taco
The Maker City Videos produced by Knoxville Weekend
PANEL | Lifework not Work Life: Balancing Life, Work, Family, and Everything Else
PANEL | Target Customer: Who are they and where do you find them?
PANEL | Leveling up: Scaling the Smart Way
PANEL | Branding 101: Crafting the identity of your new business
WORKSHOP | Grow Your Handmade Wholesale Business
Presented by Emily Kerr, Wholesale in a Box
WORKSHOP | Legally Organized: For the Slightly Paranoid
Presented by Haseeb Qureshi, Morehouse Legal Group
FIRESIDE CHAT | Finding and Winning Over Your Social Media Audience in 2018
A Conversation with Marianne Canada, HGTV Handmade & Discovery, Inc., and Eric Meyerson, Sensai
MAKER MEETUP | Sponsored by Fox & Fogarty, Elkmont Exchange,
Sugarlands Distilling Company, Libacious, Printshop Beer Co., and The Tootsie Truck
6:00 PM to CLOSE
AFTER PARTY | Pretentious Beer & Glass Company
Emcees: Brent Thompson, Sugarlands Distilling Company / Ben Epperson, Great Schools Partnership