Minimal Optimist

Local retailer carrying sustainable goods and locally made gifts.

Minimal Optimist is a lifestyle boutique specializing in sustainable, eco-friendly, and nature-inspired goods and unique gifts. Our mission is to inspire confidence in a better future for you and for our planet. One thing that makes us unique is that we love incorporating brands that are certified Benefit Corporations (B Corps). Alongside carrying many B Corp brands, we also carry many smaller brands that are sustainably made in the US, are fair trade, or are locally made right here in Knoxville. Our local artisans and makers give Minimal Optimist a downtown/ local vibe without having to travel far.

HerbaLuxe Apothecary Co.

HerbaLuxe Apothecary Co. is an all-natural, environmentally-friendly wellness brand owned and operated by sisters Ariele Foster and Adria Osborne. We create handmade candles and body care commodities infused with clean essential and fragrance oils using sustainable practices designed to promote self-care without compromising quality.

HerbaLuxe Apothecary Co. is a Nashville-based wellness and body care company. We believe in the natural treatment of physical, emotional, and mental ailments that come with day-to-day life. We created this brand to help our customers alleviate stress, calm anxiety, and naturally remedy physical discomfort by making clean and sustainable home fragrance and body products. We have the uncompromising belief that luxurious wellness and environmental sustainability can coexist.